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Which of the following displays the identity of the brand. It conveys descriptive and persuasive information?*PackagingLogoBrand nameTagline

Question

Which of the following displays the identity of the brand. It conveys descriptive and persuasive information?

  • Packaging
  • Logo
  • Brand name
  • Tagline
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Solution

All of the options given - Packaging, Logo, Brand name, and Tagline - play a significant role in displaying the identity of the brand.

  1. Packaging: This is the first physical interaction a customer has with the product. Good packaging can attract customers and make the product stand out on the shelf. It can convey the quality, features, and benefits of the product.

  2. Logo: This is a visual representation of the brand. It's often the first thing people think of when they hear the brand's name. A well-designed logo can convey the brand's personality and values.

  3. Brand name: This is the word or set of words used to identify the company or its products. A good brand name is easy to remember, distinctive, and conveys something about the product or company.

  4. Tagline: This is a short, catchy phrase that sums up the brand's promise or benefit. It's often used in advertising and can help to reinforce the brand's identity.

So, all of these elements - packaging, logo, brand name, and tagline - work together to display the identity of the brand and convey descriptive and persuasive information to consumers.

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