Which trend(s) should a marketer monitor in the technological environment?Options The pace of change The opportunities for innovation Varying R&D budget

A marketer should monitor all the given trends in the technological environment.

1. The Pace of Change: Technology is constantly evolving, and the pace of this change can greatly impact a business. If a new technology is adopted quickly, it can render existing products or services obsolete. Therefore, marketers need to keep an eye on how quickly new technologies are being adopted and adapt their strategies accordingly.

2. The Opportunities for Innovation: New technologies often open up opportunities for innovation. By monitoring these trends, marketers can identify new ways to meet customer needs, differentiate their products or services, and gain a competitive advantage.

3. Varying R&D Budget: The amount a company invests in research and development (R&D) can also indicate its capacity to adopt new technologies. A decrease in the R&D budget might suggest that a company is less likely to adopt new technologies, while an increase could signal the opposite. By monitoring changes in the R&D budget, marketers can anticipate potential shifts in the company's technological capabilities.