___ is the father of Modern Marketing.OptionsPhilip KotlerAbraham MaslowPeter DruckerLester Wunderman

To determine who is known as the father of Modern Marketing among the given options, let’s evaluate each candidate based on their contributions to the field of marketing.

1. Philip Kotler: Often referred to as the father of modern marketing, Kotler introduced concepts of marketing management and is well-known for his books that provide insights into the marketing process, consumer behavior, and marketing strategies. His work has significantly influenced the way marketing is taught and practiced.

2. Abraham Maslow: Known primarily for his Maslow's hierarchy of needs, Maslow contributed to psychology more than marketing. His work is useful in understanding consumer behavior but does not directly relate him to the development of marketing as a discipline.

3. Peter Drucker: Although considered a pioneer in management theory and practice, Drucker's contributions are broader and focus on organizational effectiveness rather than marketing specifically. He recognized the importance of marketing in business but did not single-handedly shape its modern practice.

4. Lester Wunderman: While Wunderman was influential in direct marketing and is known for coining the term "direct marketing," his influence is more specialized compared to Kotler's broad impact on the marketing field as a whole.

Based on the analysis above, the most fitting answer to the question of who is known as the father of Modern Marketing is:

Final Answer

Philip Kotler