Which of the following describes the primary goal of a firm? A. tactical plan B. mission statement C. operating plan D. bottom-up plan E. contingency plan

To determine which option describes the primary goal of a firm, let's analyze each option in detail:

1. Tactical Plan: This is a specific plan that outlines how a company will operationalize its strategies. It is more about implementation than defining overall goals.

2. Mission Statement: This statement articulates the core purpose of the organization and its primary objectives. It defines what the firm seeks to achieve and serves as a guiding principle.

3. Operating Plan: This is a plan that outlines the day-to-day functions and processes required to operate the firm effectively. It supports broader strategic goals but does not define the primary goal itself.

4. Bottom-Up Plan: This approach involves the input of lower-level employees in the planning process. It focuses on detailed execution rather than high-level goals.

5. Contingency Plan: This plan outlines alternative strategies to be implemented if certain risks or unforeseen events occur. It's reactive rather than proactive about primary goals.

Final Answer

The option that best describes the primary goal of a firm is B. mission statement. This is because a mission statement highlights the fundamental purpose and objectives of a firm, serving as a foundation for its operations and strategies.