Marketing strategy is a __________ type of strategySelect one:1.corporate strategy2.Growth strategy3.functional strategy4.business level

Marketing strategy is a business level type of strategy.

Explanation

In the context of strategic management, strategies can generally be classified into three levels: corporate, business, and functional. A marketing strategy specifically focuses on how a business can position itself in the market and communicate with its customers to achieve competitive advantage. This falls under the realm of business-level strategies, which are designed to outperform competitors within a specific industry or market segment.

Corporate strategies deal with the overall scope and direction of the entire organization, growth strategies seek to expand the company's business, and functional strategies are concerned with specific departments (such as HR, finance, production). Thus, a marketing strategy aligns closely with business-level strategies, as it involves decisions related to market positioning, target audience, pricing, promotion, and distribution to ensure business success.