Identify at least 10 items that violate the rules of survey design. Mark violations directly on the survey using the track changes feature in Microsoft Word.

To identify items that violate the rules of survey design, consider common pitfalls such as leading questions, double-barreled questions, and ambiguity. Here’s a comprehensive list of potential violations to look for in a survey:

1. Leading Questions: Questions that suggest a particular answer.

   • Example: "Don't you think the new policy is beneficial?"

2. Double-Barreled Questions: Questions that ask about two different things at once, making it unclear which part of the question the respondent is answering.

   • Example: "How satisfied are you with your job and the benefits provided?"

3. Ambiguous Wording: Questions that are vague or unclear.

   • Example: "How often do you use the product?" (Without defining the time frame)

4. Overly Complex Language: Questions that use jargon or complicated terms that might confuse respondents.

   • Example: "What are your thoughts on the interoperability of our software systems?"

5. Bias in Response Options: Providing answer choices that are biased toward a particular viewpoint.

   • Example: Instead of balanced options like "Strongly Agree, Agree, Neutral, Disagree, Strongly Disagree," using "Strongly Agree, Agree, Somewhat Agree, Disagree, Strongly Disagree."

6. Inadequate Response Scales: Using a response scale that doesn’t allow for a neutral option when it might be needed.

   • Example: A 4-point Likert scale does not include a neutral position.

7. Assumptive Questions: Questions that assume that all respondents have certain knowledge or experience.

   • Example: "How do you feel about our decision on the recent recall?" (Assumes familiarity with the recall)

8. Unnecessary Personal Information: Questions that ask for sensitive personal information that is not relevant to the survey's purpose.

   • Example: "What is your annual income?" when not applicable to the survey topic.

9. Question Order Bias: The order in which questions are presented can influence responses, causing bias.

   • Example: Asking a series of positive questions followed by a negative one could sway respondents' answers.

10. Inconsistent Scales: Using different scaling systems within the same survey can confuse respondents.

    • Example: Switching between 1-5 and 1-10 scales without clear instructions.

To mark these violations directly on the survey using the "Track Changes" feature in Microsoft Word, you would highlight these items and add comments addressing the specific issue with the question or statement. This will allow you to provide feedback visually and facilitate discussions about needed revisions.