Collected data on users is typically turned into design concepts during which phase of the design process?*MakeThinkBreakRepeat

The phase of the design process during which collected data on users is turned into design concepts is typically known as the "Ideation" phase. In the MakeThinkBreakRepeat framework, this stage follows the initial understanding of user needs through research and observation.

During the Ideation phase, designers brainstorm and generate a wide range of ideas and concepts based on the insights gathered from user data. This can involve sketching, prototyping, and discussing various possibilities that address user needs and challenges identified in earlier research phases. The emphasis is on creativity and divergent thinking, allowing for the exploration of multiple solutions before narrowing down to the most promising concepts.

This phase is vital as it bridges the gap between research findings and tangible design outputs, ensuring that user perspectives are at the forefront of the design process.