Specialty products are typically high involvement purchases for expensive products which the consumer gathers information and compares alternatives. True False

The statement is True. Specialty products indeed represent high involvement purchases, as they are often expensive and unique items that require considerable consumer effort in terms of information gathering and evaluation of alternatives before making a decision.

Consumers tend to seek out specific brands or features when it comes to specialty products, like luxury cars, designer clothing, or high-end electronics. This evaluation process may involve extensive research, comparison shopping, and consideration of various factors such as quality, brand reputation, and personal preferences. The high price point and significance of these products in the consumer's lifestyle add to their involvement, making careful decision-making essential. In conclusion, the nature of specialty products necessitates a deliberate approach to purchasing, which aligns with the high-involvement purchasing behavior described in the statement.