Based on grouping people with similar lifestyles, as well as shared attitudes, values, and opinions such as Activities, Attitudes, Personality & Values

The concept you are referring to is often associated with the idea of "psychographic segmentation." This approach categorizes individuals based on various psychological attributes, including their lifestyles, attitudes, values, and personality traits.

Here are the main components involved in psychographic segmentation:

1. Activities: This includes the hobbies and interests individuals engage in during their leisure time. For example, some may prefer outdoor activities like hiking and biking, while others may enjoy reading or attending cultural events.

2. Attitudes: These are the opinions or feelings individuals hold toward various topics, including social issues, brands, and product categories. Understanding attitudes helps marketers tailor their messages to resonate with specific target audiences.

3. Personality: This encompasses the unique characteristics that define an individual, such as being introverted or extroverted, risk-taking or cautious. Marketers can leverage personality insights to create targeted campaigns that appeal to the traits of their audience.

4. Values: These are the core principles and beliefs that guide an individual’s behavior and decision-making processes. For instance, some individuals might prioritize sustainability and ethical consumption, influencing their purchasing decisions.

Businesses often use psychographic segmentation to create more effective marketing strategies by understanding their customers on a deeper level, leading to more personalized messaging and improved customer relationships. This further aids in product development, advertising strategies, and overall brand positioning in the market.