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The multichannel distribution system (hybrid channel) uses ten or more channels to reach one or more customer segments.Group of answer choicesTrueFalse

Question

The multichannel distribution system (hybrid channel) uses ten or more channels to reach one or more customer segments.

Group of answer choices
True
False

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Solution

The statement regarding the multichannel distribution system (hybrid channel) using ten or more channels to reach one or more customer segments is:

False

Explanation:

A hybrid channel, in the context of distribution, refers to a system that utilizes a combination of different channels to reach customers. While multichannel distribution can involve various methods such as online, retail, direct sales, and more, it does not strictly require ten or more channels. In fact, many businesses effectively operate with just a few channels tailored to their customer segments. The core idea behind multichannel distribution is flexibility and accessibility rather than the sheer number of channels. Thus, the statement exaggerates the definition by implying a specific numerical threshold (ten or more), making it inaccurate or false.

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