A person who runs a focus group is called a(n) informant. gatekeeper.moderator. director.

Step 1: Identify the Roles

In a focus group, various roles exist, including an informant, gatekeeper, moderator, and director. Each of these roles has distinct responsibilities.

Step 2: Define Each Role

1. Informant: Typically a participant in the group providing information.
2. Gatekeeper: Manages access to the group, often a recruitment role.
3. Moderator: Facilitates the discussion, guiding participants and ensuring engagement.
4. Director: Oversees the broader process but is not directly involved in focus group activities.

Step 3: Determine the Correct Role

The individual responsible for guiding discussions in a focus group is the moderator. This person ensures questions are asked, facilitates conversation among participants, and keeps the group focused on the topic at hand.

Final Answer

A person who runs a focus group is called a moderator.