______________ marketing refers to any marketing activity to reach consumers using devices such as smartphones or tablets.

The term you are looking for is mobile marketing. Mobile marketing encompasses all marketing strategies and activities that are executed on mobile devices, including smartphones and tablets.

Mobile marketing can take various forms, such as SMS marketing, mobile apps, mobile websites, social media campaigns tailored for mobile users, and location-based marketing. As mobile devices have become ubiquitous, businesses leverage these platforms to engage with consumers in a more direct and personalized manner.

The importance of mobile marketing lies in its ability to reach users on the go. It allows for real-time communication, and participation in different forms of interactive and engaging content. With the increase in mobile usage, marketers aim to enhance user experience and drive conversions through targeted and optimized content for mobile users. This makes mobile marketing a crucial component of any comprehensive marketing strategy today.