Who coined the word 'Sanskrit Effect', after a thorough research on MRI scans of Vedic scholars

The term "Sanskrit Effect" was coined by Dr. Madhav G. Deshpande, a prominent scholar in the field of Sanskrit studies. He proposed this concept following extensive research that included the analysis of MRI scans of individuals well-versed in Sanskrit, particularly Vedic scholars. The research indicated that the cognitive processes involved in the understanding and using of Sanskrit have unique effects on brain activity, suggesting that the language has potential neurological benefits. Dr. Deshpande's work highlights the importance of language in shaping cognitive functions and opens up new avenues for exploring the interconnections between language and the brain.