Production workers, distribution people, and marketing personnel who are responsible for directly achieving organizational goals are called personnel.

The personnel responsible for directly achieving organizational goals, including production workers, distribution people, and marketing personnel, are typically referred to as line personnel or operational personnel.

Line personnel are directly involved in the core functions of the organization. They play crucial roles in the production process, ensuring that products are manufactured efficiently; in distribution, making sure products reach customers on time; and in marketing, where they work on promoting the product and engaging with potential clients.

Their activities directly influence the organization’s overall productivity and profitability. Unlike staff personnel, who provide support and assistance to line personnel, line personnel have a direct impact on decision-making within their respective areas. It is essential for organizations to effectively manage and coordinate these personnel to achieve strategic objectives and maintain operational efficiency.