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Conceptualization is the first stage in the product life cycle.Group of answer choicesTrueFalse

Question

Conceptualization is the first stage in the product life cycle.

Group of answer choices

  • True
  • False
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Solution

The statement "Conceptualization is the first stage in the product life cycle" is False.

The product life cycle (PLC) typically consists of four main stages:

  1. Introduction: This is where the product is launched in the market. Marketing and promotional efforts are initiated to create awareness and stimulate demand.
  2. Growth: During this phase, the product gains acceptance, sales increase, and profitability rises as more customers begin to purchase the product.
  3. Maturity: At this stage, the product reaches peak market penetration, and sales may stabilize or start to decline as competition increases.
  4. Decline: Eventually, the product may enter decline due to changes in consumer preferences, technological advancements, or market saturation.

While conceptualization occurs before a product officially enters the market, it is not categorized as part of the product life cycle itself. Instead, it is an essential step in the product development process, which takes place prior to the introduction stage of the PLC.

Therefore, the correct answer is False.

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