Trademarks must:1 pointBe novelEstablish an association with a goodExpress an original idea

To effectively evaluate trademarks and their requirements, we can break down the concept into essential criteria.

1. Be Novel: A trademark must be distinctive and not previously used by another entity in the same industry. Novelty prevents confusion among consumers and protects the brand's identity.

2. Establish an Association with a Good: It is crucial that the trademark establishes a clear connection with the product or service it represents. This helps consumers identify the brand and ensures that they can differentiate it from others in the market.

3. Express an Original Idea: A trademark should embody an original concept that reflects the brand's identity, values, or the nature of the goods/services offered. This originality is vital for achieving trademark protection and helps it stand out in the marketplace.

In summary, for a trademark to be effective, it must meet the criteria of novelty, establish a clear product association, and express an original idea. These requirements ensure that the trademark is unique, recognizable, and legally protectable.