What are the conceptual background of this study?
Research Question
Academic Insights
The conceptual background of this study on green purchase behavior integrates multiple theoretical frameworks to provide a comprehensive understanding of the factors influencing green purchase behavior, especially in the context of the COVID-19 pandemic.
Key Insights
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Integration of Theories:
- The study combines constructs from various theories such as the Theory of Planned Behaviour (TPB), Theory of Consumption Values (TCV), Innovation Resistance Theory (IRT), Theory of Green Purchase Behaviour (TGPB), and Health Belief Model (HBM) to create an integrated model .
- This integration aims to provide a holistic view of the factors influencing green purchase behavior, including value, threat, risk, habitual, and psychological aspects .
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Impact of COVID-19:
- The study acknowledges the significant impact of the COVID-19 pandemic on green purchase behavior, suggesting that the pandemic has altered consumer priorities and behaviors .
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Comprehensive Literature Review:
- The study is based on a thorough literature review, aiming to fill gaps in existing research by proposing a new conceptual framework that integrates various theoretical perspectives .
Conclusion
The study's conceptual background is rooted in the integration of multiple theoretical frameworks to provide a comprehensive understanding of green purchase behavior, particularly in light of the changes brought about by the COVID-19 pandemic. This integrated approach aims to offer valuable insights for policymakers and marketers to enhance sustainable consumption.
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Related Questions
- What theories support this study?
- What previous research relates to this topic?
- What are the key concepts involved?
- How does this study build on existing knowledge?
- What are the main hypotheses of the study?
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