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What is purposive communication? 

Research Question

What is purposive communication? 
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Academic Insights

Purposive communication is a strategic approach to communication that focuses on achieving specific objectives through deliberate and effective use of language and communication techniques.

Key Insights

  • Learning Experiences:

    • Non-teacher education students at Sultan Kudarat State University-Kalamansig Campus enjoyed learning purposive communication through hybrid learning, which included performance tasks based on real-life experiences .
    • English was used as the medium of instruction, and students were able to integrate responsive examples from both the community and the global arena .
  • Challenges:

    • Students faced challenges such as technical issues, distractions, time management, understanding course expectations, lack of in-person interaction, adapting to unfamiliar technology, and uncertainty about the future .
  • Recommendations:

    • Institutions should implement monitoring strategies to sustain effective teaching methods and provide sound-based classroom management during hybrid learning .
    • Providing learning tools for economically disadvantaged students can help them continue learning purposive communication even during educational crises .

Conclusion

Purposive communication involves strategic and effective use of language to achieve specific goals, and while it can be engaging and beneficial for students, it also presents several challenges that need to be addressed through institutional support and effective teaching strategies.

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Related Questions

  • What are the key principles of purposive communication?
  • How does purposive communication differ from other communication types?
  • What are the benefits of effective purposive communication?
  • Can you provide examples of purposive communication in practice?
  • What skills are essential for mastering purposive communication?

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