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What is social approval? 

Research Question

What is social approval? 
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Academic Insights

Social approval refers to the positive reinforcement or validation individuals receive from others, which can significantly influence their behavior and decisions.

Key Insights

  • Psychological Measurement:

    • Social approval is often studied as a psychological construct, where it is measured to understand its impact on individual behavior and self-perception .
    • The Marlowe-Crowne Social Desirability Scale is a common tool used to measure the need for social approval, indicating how much individuals are influenced by the desire to be viewed favorably by others .
  • Behavioral Influence:

    • Social approval can drive behaviors such as increased participation in activities perceived as socially rewarding, even if they are not inherently enjoyable .
    • In the context of online interactions, the pursuit of social approval can lead to increased toxicity, as individuals may engage in harmful behaviors to gain likes, retweets, and other forms of social engagement .
  • Social and Developmental Contexts:

    • Adolescents' need for social approval can influence their engagement in activities such as gaming, which serves as a platform for social validation and self-expression .
    • Career choices among young people are also affected by their need for social approval, which can narrow their spectrum of acceptable occupations and influence their career-related decisions .

Conclusion

Social approval is a powerful motivator that can shape individual behaviors and decisions across various contexts, from online interactions to career choices. Understanding its influence is crucial for developing strategies to foster positive social behaviors and mitigate negative outcomes.

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Related Questions

  • How does social approval impact behavior?
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