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What is the impact of social media on racism? 

Research Question

What is the impact of social media on racism? 
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Academic Insights

Social media significantly impacts racism by both spreading awareness and exacerbating racial prejudices, with critical social media literacy emerging as a potential mitigating factor.

Key Insights

  • Spread of Racism and Awareness:

    • Social media has been instrumental in spreading both awareness about public health and misinformation, which can lead to increased racism during crises like the COVID-19 pandemic .
    • The platform design and user behavior contribute to the diffusion of disinformation and growing racism, particularly targeting specific ethnic groups such as Chinese people .
  • Psychological and Social Effects:

    • Exposure to online racism is linked to higher levels of internalized racism among racially minoritized individuals. Critical social media literacy, especially critical consumption, can help mitigate these effects .
    • Racism experienced on social media can lead to concerns about real-world racism, resulting in negative emotions and lower life satisfaction among affected individuals .
  • Role of Language and Discourse:

    • Language on social media often contains prejudice and racial intolerance, with emotive and propagandistic language being used to influence readers .
    • The use of social media for expressing racial prejudice has been observed to increase during social upheavals, with disease risk perception being positively related to stereotyping and prejudice against out-groups .

Conclusion

Social media plays a dual role in both spreading and combating racism. While it can exacerbate racial prejudices and internalized racism, critical social media literacy offers a promising approach to mitigate these negative effects. Addressing the design and user behavior on these platforms, along with promoting critical consumption skills, is essential for reducing the impact of online racism.

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Related Questions

  • How does social media influence public perceptions of racism?
  • What role do social media platforms play in spreading racist content?
  • Can social media be used to combat racism effectively?
  • How do different demographics use social media in relation to racism?
  • What are the psychological effects of social media on users regarding racism?

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