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Why purposive sampling in quantitative research? 

Research Question

Why purposive sampling in quantitative research? 
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Academic Insights

Purposive sampling is used in quantitative research to ensure that the sample includes specific characteristics or criteria that are essential for the study, thereby enhancing the relevance and depth of the data collected.

Key Insights

  • Targeted Sampling:

    • Purposive sampling allows researchers to select participants who have specific characteristics or experiences that are crucial for the research objectives .
    • This method is particularly useful in studies where the population of interest is small or hard to reach, ensuring that the sample is representative of the key attributes being studied .
  • Efficiency and Relevance:

    • By focusing on specific individuals, purposive sampling can make the research process more efficient, reducing the time and resources needed to gather relevant data .
    • This approach can also enhance the quality of the data collected, as participants are more likely to provide detailed and relevant information .
  • Adaptability in Challenging Environments:

    • Purposive sampling is adaptable to various research environments, including those that are challenging or where traditional sampling methods may fail .
    • It allows researchers to use alternative strategies, such as leveraging existing networks or using intermediaries to gain access to hard-to-reach populations .

Conclusion

Purposive sampling in quantitative research is a strategic approach that ensures the inclusion of specific, relevant participants, thereby enhancing the efficiency, relevance, and quality of the data collected, especially in challenging research environments.

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Related Questions

  • What are the advantages of purposive sampling?
  • How does purposive sampling differ from random sampling?
  • In what scenarios is purposive sampling most effective?
  • What are the limitations of purposive sampling?
  • Can purposive sampling be used in qualitative research?

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