What are the disadvantages and advantages of TikTok app?
Research Question
Academic Insights
The advantages and disadvantages of the TikTok app are multifaceted, encompassing aspects of user experience, social impact, and digital marketing effectiveness.
Key Insights
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Advantages:
- User Engagement and Experience:
- TikTok's technology affordances, such as perceived effortlessness, recommendation accuracy, and serendipity, significantly enhance user flow experience, making the app highly engaging .
- The app's hedonic consumption experiences, including escapism, role projection, and sensory arousal, positively influence users' intention to use the app and their actual usage behavior .
- Digital Marketing:
- TikTok's algorithm-based content recommendation engine effectively targets marketing content to the right audience, significantly impacting users' purchase intentions .
- Content Discovery and Personalization:
- The app's sophisticated blend of collaborative filtering and content-based filtering personalizes content delivery, enhancing user engagement and democratizing content visibility .
- User Engagement and Experience:
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Disadvantages:
- Social Comparison and Body Image:
- High prevalence of TikTok use among teenagers is associated with increased social comparison and negative body image, with more than half of the users expressing body dissatisfaction .
- Content Homogeneity and Echo Chambers:
- The recommendation algorithms, while effective in personalizing content, can lead to content homogeneity and the reinforcement of echo chambers, raising ethical concerns about diversity and fairness .
- Algorithmic Transparency:
- Lack of transparency in how recommendations are generated affects user trust and raises ethical concerns, with users expressing a need for more clarity and control over their content preferences .
- Social Comparison and Body Image:
Conclusion
TikTok offers significant advantages in terms of user engagement, personalized content delivery, and effective digital marketing. However, it also presents challenges related to social comparison, content diversity, and algorithmic transparency, necessitating a balanced approach to maximize benefits while addressing ethical concerns.
How TikTok leads users to flow experience: investigating the effects of technology affordances with user experience level and video length as moderators
Utilizing the TikTok App to increase confidence in late teenagers to late adults
Research on the Impact of Recommendation Algorithms on User Stickiness Based on Data Analysis of TikTok
Understanding the Impact of TikTok's Recommendation Algorithm on User Engagement
TikTok app usage behavior: the role of hedonic consumption experiences
The Impact of Digital Marketing Through the TikTok Application on Purchase Intent
Social Comparison and Body Image in Teenage Users of the TikTok App
Deep Learning for Multi-Aspect Sentiment Analysis of TikTok App using the RNN-LSTM Method
Analysis of Information Flow Advertising Text in Social Media from the Perspective of Semiotics: A Case Study of Tiktok App
Social Comparison and Body Image in Teenage Boys and Girls Users of the TikTok App
The Impact of TikTok User Satisfaction on Continuous Intention to Use the Application
Impact of TikTok Store Closing: Communication Analysis and User Response
Leveraging Rights of Data Subjects for Social Media Analysis: Studying TikTok via Data Donations
Mechanism of Platform Interaction on Social Media Users' Intention to Disclose Privacy: A Case Study of Tiktok APP
Cross-cultural Communication Strategies Research of Socializing Apps During Internet Era
Research on Current Situation and Strategy of Mass Basketball Culture Communication in Internet Era—Take Tiktok Short Videos as an Example
THE INFLUENCE OF BRAND IMAGE, CONTENT MARKETING, AND STORE TRUST ON PURCHASE DECISIONS: CASE STUDY ON TIKTOK APP USER CONSUMERS
The Digital Influence: Exploring the Impact of E-Marketing Techniques on Tiktok Users' Purchase Decisions
Influence of News Reports on Different Media Platforms—Taking People’s Daily as an Example
The Impact of E-Trust and E-Service Quality Mediated by E-Satisfaction on User's Loyalty in TikTok Shop
THE INFLUENCE OF PERSUASIVE MESSAGES FROM INFLUENCERS ON THE TIKTOK APP ON CONSUMER BUYING INTEREST
The impact of Viral Marketing on Purchase Intention mediated by Consumer Behavior (Study on Tiktok User of Management Students at Bhayangkara Jakarta Raya University)
INVESTIGATING THE EFFECTIVENESS OF PROJECT BASED LEARNING WITH TIKTOK APP ON STUDENTS’ SPEAKING OUTCOME
Related Questions
- What are the privacy concerns associated with TikTok?
- How does TikTok impact mental health?
- What features make TikTok popular among users?
- Are there age restrictions for using TikTok?
- How does TikTok compare to other social media platforms?
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