he challenges the industry is currently facing or is likely to face in the near future.

It seems like you've missed to specify the industry you're referring to. However, I can provide a general answer about the challenges that many industries are facing today:

1. Technological Advancements: Rapid technological advancements are a challenge for all industries. Keeping up with new technologies, tools, and platforms is essential for staying competitive.

2. Cybersecurity: With the increasing reliance on digital platforms, cybersecurity has become a major concern. Protecting customer data and business information is crucial.

3. Sustainability: There is a growing demand for sustainable and environmentally friendly practices. Industries are challenged to reduce their environmental impact while still maintaining profitability.

4. Regulatory Changes: Industries must keep up with changes in laws and regulations, which can often require significant changes in business practices.

5. Economic Uncertainty: Economic conditions can change rapidly, and businesses must be prepared to adapt.

6. Workforce Skills Gap: As technology evolves, there is a growing need for skills that many current employees may not have. Training and development, as well as attracting new talent, are big challenges.

7. Globalization: Many industries are affected by globalization. This can bring new competition, but also new opportunities for expansion.

8. Pandemic Impact: The COVID-19 pandemic has brought about unprecedented challenges, from disruptions in the supply chain to the rapid shift to remote work.

Please specify the industry for a more detailed and specific answer.