5 Recommendations after the study about the impact of digital marketing on organizational performance

Invest in Training: After studying the impact of digital marketing on organizational performance, it's clear that businesses should invest in training their staff on digital marketing strategies. This includes understanding SEO, social media, content marketing, email marketing, and more.

Use Data to Drive Decisions: Digital marketing provides a wealth of data that can be used to drive decisions. Organizations should use this data to understand what's working and what's not, and to make informed decisions about where to invest their marketing budget.

Focus on Customer Engagement: Digital marketing allows for direct engagement with customers. Organizations should leverage this to build relationships with their customers, gather feedback, and improve their products or services.

Leverage Social Media: Social media is a powerful tool for digital marketing. Organizations should leverage this platform to reach a wider audience, engage with customers, and promote their products or services.

Invest in Technology: Digital marketing requires the use of various technologies, from analytics tools to content creation tools. Organizations should invest in the necessary technology to support their digital marketing efforts.