Draft a problem statement Impact of digital marketing on performance of manufacturing firms in Uganda in one detailed paragraph with references

The rapid advancement of technology has significantly influenced various sectors, including the manufacturing industry. In Uganda, manufacturing firms are increasingly adopting digital marketing strategies to enhance their performance. However, the impact of digital marketing on the performance of these firms remains unclear. This study aims to investigate the effect of digital marketing on the performance of manufacturing firms in Uganda. It will explore various digital marketing strategies such as social media marketing, email marketing, and search engine optimization, and their influence on the firms' sales, customer base, and overall growth. The study will also consider the challenges that these firms face in implementing digital marketing strategies. This problem statement is based on the premise that understanding the impact of digital marketing on the performance of manufacturing firms could provide valuable insights for improving their marketing strategies and overall business performance (Ainin, Parveen, Moghavvemi, Jaafar, & Mohd Shuib, 2015; Michaelidou, Siamagka, & Christodoulides, 2011).

References: Ainin, S., Parveen, F., Moghavvemi, S., Jaafar, N. I., & Mohd Shuib, N. L. (2015). Factors influencing the use of social media by SMEs and its performance outcomes. Industrial Management & Data Systems.

Michaelidou, N., Siamagka, N. T., & Christodoulides, G. (2011). Usage, barriers and measurement of social media marketing: An exploratory investigation of small and medium B2B brands. Industrial marketing management, 40(7), 1153-1159.