Which of the following is an example of a DSP?Google Display & Video 360FreshworksGoogle AdsChatGPT

Identifying a Demand-Side Platform (DSP)

1. Definition of a DSP: A Demand-Side Platform (DSP) is a technology platform that allows advertisers to purchase ad space in an automated fashion. DSPs help in managing ad bids for multiple ad exchanges and networks from one interface.

2. Evaluating Options:

   • Google Display & Video 360: This is indeed a DSP that allows advertisers to buy display and video advertising across multiple channels.
   • Freshworks: This is primarily a customer engagement software and does not function as a DSP.
   • Google Ads: While this platform also enables advertising, it primarily serves as a tool for search and paid advertising but is not categorized strictly as a DSP.
   • ChatGPT: This is an AI language model and is not related to advertising platforms.

Conclusion

The only example of a DSP among the provided options is Google Display & Video 360.