Who might write a company profile in a smaller business?AThe company ownerBThe marketing teamCAn external consultant

In a smaller business, the task of writing a company profile could be undertaken by different individuals or teams, depending on the resources and structure of the business. Here’s a step-by-step breakdown of who might write a company profile:

1. The Company Owner (A):

   • In many small businesses, the owner is deeply involved in various aspects of the business, including marketing and communications.
   • The owner has a comprehensive understanding of the company’s history, mission, values, and goals, which are crucial elements of a company profile.
   • If the business is very small or in its early stages, the owner might take on this task to ensure the profile accurately reflects their vision and objectives.

2. The Marketing Team (B):

   • If the small business has a marketing team, they are likely to be responsible for creating the company profile.
   • The marketing team has the expertise to craft a compelling and professional profile that can attract customers, partners, and investors.
   • They can also ensure that the profile is consistent with the company’s branding and marketing strategies.

3. An External Consultant (C):

   • In some cases, a small business might hire an external consultant to write the company profile.
   • This could be due to a lack of internal resources or the need for a professional touch.
   • An external consultant brings an outsider’s perspective and can provide a polished, objective view of the company.

Conclusion: In a smaller business, the company profile might be written by the company owner, the marketing team, or an external consultant. The choice depends on the business’s size, resources, and specific needs.