Western businesses need to begin to make inroads to newly democratized markets now because these markets represent billions of new potential .

The statement highlights the importance of Western businesses engaging with newly democratized markets. These markets present a unique opportunity due to their potential for economic growth and increase in purchasing power as they transition towards democracy. Here are some key points to consider:

1. Market Potential: Newly democratized markets, often characterized by a growing middle class and improving economic conditions, can provide significant opportunities for Western companies to expand their consumer base.

2. Consumer Demand: As political regimes shift towards democracy, there is likely to be an increase in consumer demand for a variety of products and services, influenced by greater freedom, access to information, and changing lifestyles.

3. Globalization: Engaging with these markets aligns with the trends of globalization, where businesses seek to develop supply chains and customer relationships worldwide, effectively enhancing their market reach and resilience.

4. Risk Management: While entering these markets comes with risks due to political and economic instability, the long-term benefits can outweigh the challenges if businesses adapt their strategies to the local context.

5. Cultural Considerations: Understanding the cultural dynamics and consumer behavior in these markets will be crucial for businesses to tailor their products and marketing strategies effectively.

In conclusion, the stakes are high, and the timing is critical for Western businesses to establish a presence in newly democratized markets to capture their substantial potential and drive future growth.