Which level of market segmentation involves tailoring products to suit individual customers?Mass marketing.Segment marketing.Niche marketing.Micro-marketing

Breakdown the Problem

1. Identify the Levels of Market Segmentation: Understand the different types of market segmentation listed in the options.
2. Define Each Type: Clarify what each segmentation type means to determine which one fits the description.

Relevant Concepts

1. Mass Marketing: This approach targets a wide audience without specific differentiation.
2. Segment Marketing: This targets specific segments of the market based on shared characteristics.
3. Niche Marketing: This focuses on a narrower market segment, offering specialized products or services.
4. Micro-marketing: This tailors products or services to meet the needs of individual customers.

Analysis and Detail

1. Micro-marketing directly involves customizing products to individual customers, making it the most personalized form of market segmentation.
2. The other forms—mass, segment, and niche marketing—do not cater to individuality but rather to larger, defined groups.

Verify and Summarize

Upon reviewing each type of market segmentation, it’s clear that micro-marketing is specifically designed to suit individual preferences and needs.

Final Answer

The level of market segmentation that involves tailoring products to suit individual customers is Micro-marketing.