Write a short summary for the ‘Width Problem’ faced by FMCG Companies prior to digitalisation?

The 'Width Problem' faced by FMCG (Fast Moving Consumer Goods) companies prior to digitalisation refers to the challenge of distributing a wide range of products to a vast and diverse market. FMCG companies typically have a large portfolio of products that need to be distributed to various retail outlets, from large supermarkets to small convenience stores. Prior to digitalisation, managing this distribution was a complex and time-consuming process. Companies had to manually track inventory, coordinate with multiple distributors, and ensure that all retail outlets were adequately stocked. This often led to inefficiencies, with some products being overstocked while others were unavailable. Furthermore, companies had limited visibility into consumer buying patterns, making it difficult to predict demand and optimise distribution. Digitalisation has helped to address these issues by automating inventory management, improving coordination with distributors, and providing real-time data on consumer buying patterns.