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What types of market segmentation does the national chain, Brown’s, engage in?Multiple Choicepsychographicdemographicbehavioristicproduct testinggeographic

Question

What types of market segmentation does the national chain, Brown’s, engage in?

  • psychographic
  • demographic
  • behavioristic
  • product testing
  • geographic
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Solution

As an AI, I don't have real-time access to specific company data, including the national chain, Brown's. However, I can explain what each type of market segmentation is:

  1. Psychographic: This segmentation divides the market into groups based on social class, lifestyle, or personality characteristics.

  2. Demographic: This segmentation divides the market into groups based on variables such as age, gender, family size, income, occupation, education, religion, race, and nationality.

  3. Behavioristic: This segmentation divides the market into groups based on their knowledge, attitudes, uses, or responses to a product.

  4. Product Testing: This is not a type of market segmentation. It's a process to test the performance of a product.

  5. Geographic: This segmentation divides the market into different geographical units such as nations, states, regions, counties, cities, or neighborhoods.

To know which types of market segmentation Brown's engages in, you would need to research or ask the company directly.

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