A type of psychological conflict that can occur after a major purchase is called .

The type of psychological conflict that can occur after a major purchase is known as "buyer's remorse." This emotional response occurs when a consumer feels doubt or anxiety after making a significant purchase, questioning whether they made the right choice or spent their money wisely.

Buyer's remorse can be influenced by various factors, including the price of the item, the complexity of the decision-making process, or pressure from others to make a purchase. It’s common in situations such as buying a car, a home, or high-end electronics, where the financial commitment is considerable, and expectations are high.

Consumers may experience regret or disappointment, leading them to reconsider their choices. To mitigate buyer's remorse, individuals can research products thoroughly before buying, set budgets to avoid overspending, and consider the long-term benefits of the purchase. Overall, understanding buyer's remorse is essential for both consumers and marketers, as it plays a significant role in post-purchase satisfaction and brand loyalty.