Which of the following is a psychological variable of buying behavior?Multiple Choicesocial classreference groupsculturelearning

The psychological variable of buying behavior from the given options is "learning".

Here's why:

1. Social class: This is a sociological variable. It refers to the division of society into levels based on factors like wealth, occupation, and education.

2. Reference groups: This is also a sociological variable. It refers to the groups that individuals use as a reference in making decisions or forming attitudes.

3. Culture: This is a sociocultural variable. It refers to the shared beliefs, values, customs, behaviors, and artifacts that the members of society use to cope with their world and with one another.

4. Learning: This is a psychological variable. It refers to the process by which our experiences change our understanding or behavior. In the context of buying behavior, consumers learn from past experiences, and this influences their future purchasing decisions.