What is the term for the process of adjusting your bids based on the geographic location of your target audience?

The term for the process of adjusting your bids based on the geographic location of your target audience is called "Geo-targeting" or "Geo-bidding." This strategy allows marketers and advertisers to tailor their bids in digital marketing campaigns, such as pay-per-click (PPC) advertising, to different locations to reach their desired audience more effectively. By optimizing bids based on geographic data, advertisers can focus their budget on regions that yield higher engagement or conversion rates, thus improving the overall return on investment (ROI) for their campaigns. Geo-targeting also helps in personalizing marketing messages and offers to the local audience, making it a powerful tool in location-based marketing strategies.