What is the term for the automated bidding strategy in Google Ads that aims to maximize conversions within a specified budget?

The term for the automated bidding strategy in Google Ads that aims to maximize conversions within a specified budget is called "Maximize Conversions." This strategy automatically sets bids for you so that you can get the most conversions possible within your budget. It utilizes advanced machine learning algorithms to analyze and optimize your bids in real-time for each auction.

By focusing on maximizing conversions, this strategy allows advertisers to make the most of their spending by ensuring that every dollar is aimed at acquiring the highest number of potential customer actions. It is particularly beneficial for businesses that want to increase their customer acquisition without manually adjusting bids for different keywords or placements.