In 200 words (+/-10%), outline your understanding of the following:1.Persona2. Value Proposition canvas (VPC)
Question
In 200 words (+/-10%), outline your understanding of the following:
- Persona
- Value Proposition canvas (VPC)
Solution
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A persona is a fictional character created to represent a user type that might use a site, brand, or product in a similar way. It is a tool used in user-centered design to help teams better understand their users. Personas are constructed based on user research and include demographic details, behaviors, needs, motivations, and goals. They help in understanding the users' expectations, experiences, and how they are likely to interact with a product.
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The Value Proposition Canvas (VPC) is a tool that helps innovators ensure their products or services deliver value to their customers. It is a visual representation that helps to design, test, and build a company's value proposition in a structured and thoughtful way. The VPC consists of two parts: the customer profile (which includes customer jobs, pains, and gains) and the value map (which includes products and services, pain relievers, and gain creators). The goal is to match the value map with the customer profile to create a product or service that meets the customer's needs and expectations.
Similar Questions
utline your understanding of the following:1.Persona2. Value Proposition canvas (VPC)
Knowing the persona representation of the audience one can consider how they are going to react_______a.Cannot be determinedb.Falsec.Trued.Partially true
Knowing the persona representation of the audience one can consider how they are going to react_______a.Cannot be determinedb.Truec.Partially trued.False
Does the persona have important details such as age, gender, occupation and a statement that defines some of her characteristics?2 ptsYes0 ptsNo
Personas are fictional characters that represent the end-users.(1 Point)True False
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