utline your understanding of the following:1.Persona2. Value Proposition canvas (VPC)

Persona: A persona, in the context of user experience design and marketing, is a fictional character created to represent a user type that might use a site, brand, or product in a similar way. Personas are used to help guide decisions about a product, such as features, interactions, and visual design. A persona is generally based on user research and incorporates the needs, goals, and observed behavior patterns of your target audience.

Value Proposition Canvas (VPC): The Value Proposition Canvas is a tool developed by Alex Osterwalder at Strategyzer which can be applied to understand your customers’ needs, and design products and services they want. It works in conjunction with the Business Model Canvas and other strategic management and execution tools and processes. The canvas is divided into two sections: the customer profile (which includes customer jobs, pains, and gains) and the value map (which includes products and services, pain relievers, and gain creators). The goal is to match the value map to the customer profile in a way that makes your product or service attractive to your target market.