Name the six PESTEL factors and briefly list the elements that fall under each factor.
Question
Name the six PESTEL factors and briefly list the elements that fall under each factor.
Solution
PESTEL is an acronym that stands for Political, Economic, Sociocultural, Technological, Environmental, and Legal. These are the six macro-environmental factors used in the PESTEL analysis tool for strategic business planning and management. Here are the elements that fall under each factor:
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Political: This includes government policies, political stability or instability, corruption levels, tax policies, foreign trade regulations, and political trends.
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Economic: This includes economic growth rates, inflation rates, interest rates, foreign exchange rates, and economic stability. It also includes unemployment levels, consumer confidence levels, and the future outlook of the economy.
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Sociocultural: This includes population growth rates, age distribution, health consciousness, career attitudes, and cultural trends. It also includes societal attitudes towards education, employment, entrepreneurship, and the environment.
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Technological: This includes technological advancements, technology's impact on product offering, technology's role in value chain structure, and the presence of technology companies. It also includes the rate of technological diffusion and innovation.
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Environmental: This includes weather, climate, and climate change. It also includes laws and regulations related to the environment, the company's own environmental policy, and the public's attitude towards the environment and sustainability.
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Legal: This includes current and impending legislation that affects the industry in areas like employment, health and safety, discrimination, and consumer protection. It also includes antitrust laws, intellectual property rights, and the legal framework for contract enforcement and corporate governance.
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