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What factors affect a business’s gross profit ratio, i.e. what can cause the gross profit ratio to increase and what can cause it to decrease?

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The gross profit ratio, also known as the gross margin ratio, is a profitability ratio that compares the gross profit of a company to its revenue. It shows how well a company generates revenue from direct costs like cost of goods sold (COGS). The formula for calculating the gross profit ratio is (Gr Knowee AI is a powerful AI-powered study tool designed to help you to solve study problem.

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