is the name for the extremely large amount of information captured from online behaviors (especially social media), which are analyzed for patterns.

The term you're looking for is "Big Data." Big Data refers to the vast volumes of structured and unstructured data generated from various sources, particularly social media, online transactions, and other digital interactions. This data is characterized by its variety, velocity, and volume, making it challenging to process and analyze using traditional data processing software.

In the context of social media, Big Data encompasses user interactions, posts, likes, shares, comments, and more. Analysts utilize advanced algorithms and analytics tools to examine these large datasets in order to uncover patterns, trends, and insights about user behavior. This analysis can inform businesses' marketing strategies, enhance user experience, and improve decision-making processes.

Ultimately, Big Data plays a crucial role in understanding consumer behavior and predicting future trends, allowing organizations to tailor their offerings more effectively to meet the needs and preferences of their audiences.