This type of segmentation is based on a person's shopping patterns, social media likes, and product benefit or value

This type of segmentation is referred to as behavioral segmentation. Behavioral segmentation divides the market based on consumer behaviors, which includes their patterns of purchasing, frequency of purchases, brand loyalty, user status, and responses to a product's benefits or value. Additionally, it takes into account a person's interaction with social media, such as likes, shares, and comments, which can provide insights into their preferences and interests.

Behavioral segmentation is particularly useful for marketers because it allows them to tailor their strategies to meet the specific needs and wants of distinct consumer groups. By analyzing shopping patterns and social media behavior, businesses can create targeted campaigns that resonate more effectively with potential customers, ultimately leading to increased engagement and sales. This approach relies heavily on data analytics and customer insights to understand and predict consumer behavior.