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Describe two examples of physical activity campaigns. State how they promote participation.

Question

Describe two examples of physical activity campaigns. State how they promote participation.

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Solution

  1. "Let's Move!" Campaign: This campaign was launched by former First Lady Michelle Obama in 2010 to address the problem of childhood obesity in the United States. The campaign promotes participation in physical activity by providing resources and initiatives to schools, families, and communities. For example, it encourages schools to create a physical environment that promotes active living, provides parents with helpful information and tools to make healthy choices for their families, and calls on all Americans to support healthy eating and physical activity in their communities.

  2. "This Girl Can" Campaign: This is a national campaign developed by Sport England and launched in 2015. It's designed to encourage women and girls to get active, regardless of their shape, size, or ability. The campaign promotes participation by celebrating active women who are doing their thing no matter how they do it, how they look, or even how sweaty they get. It uses powerful, real-life images and stories of women and girls of different ages, sizes, and ethnicities participating in a variety of physical activities. The campaign also provides practical advice and encouragement through social media and community partnerships.

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