What is Google Analytics 4 primarily used for?Managing social mediaTracking only app dataTracking website and app dataManaging social media

Google Analytics 4 (GA4) is primarily used for tracking website and app data. Unlike its predecessor, Universal Analytics, which focused primarily on website data, GA4 provides a more integrated approach that allows users to analyze the entire customer journey across both websites and mobile applications. This comprehensive tracking capability helps businesses gather insights into user behavior, engagement, and conversion rates on different platforms.

Moreover, GA4 introduces event-based tracking, which allows for a more detailed understanding of specific user interactions with the website or app, like button clicks, video views, or e-commerce transactions. This is crucial for businesses looking to optimize their marketing strategies and improve user experience.

In summary, while GA4 can assist in managing social media to some extent through event tracking related to social interactions, its primary function is to provide robust analytical tools for tracking data across websites and applications.