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Which of these is a feature of GA4?Predictive analyticsEvent-driven data modelImproved machine learning capabilitiesAll of these

Question

Which of these is a feature of GA4?

  • Predictive analytics
  • Event-driven data model
  • Improved machine learning capabilities
  • All of these
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Solution

All of these are features of GA4.

  1. Predictive Analytics: GA4 uses machine learning to predict future actions users may take. For example, it can predict the potential revenue you could earn from a particular group of customers.

  2. Event-driven Data Model: Unlike Universal Analytics that is session-based, GA4 is event-based. This means that interactions are tracked individually, giving you a more detailed understanding of how users interact with your site.

  3. Improved Machine Learning Capabilities: GA4 has improved machine learning capabilities that help you gain more insights from your data. It can automatically alert you to significant trends in your data, like products seeing rising demand.

So, all of these are indeed features of Google Analytics 4 (GA4).

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