What report compares metrics based on user acquisition date over a series of weeks?Active UsersCohort AnalysisUsers FlowUser Explorer

The report that compares metrics based on user acquisition date over a series of weeks is known as Cohort Analysis.

Explanation of Cohort Analysis

Cohort Analysis is a valuable method used in data analytics to evaluate and understand the behavior and performance of specific groups (cohorts) of users, defined by shared characteristics, such as their acquisition date. By segmenting users into cohorts based on when they started using a product or service, businesses can track and analyze various metrics over time, such as user retention, engagement, and conversion rates.

Why Cohort Analysis is Effective

1. Temporal Insights: It provides insights into how user behavior changes over time after acquisition, which is crucial for understanding user lifecycle stages.
2. Behavioral Trends: By examining metrics like active users or retention rates across cohorts, businesses can identify trends and patterns that help tailor marketing efforts and improve user experience.
3. Strategic Planning: Insights gathered from cohort analysis can inform product development and marketing strategies, allowing companies to focus on what works best based on historical data.

Thus, Cohort Analysis stands out as the best option for comparing user metrics based on acquisition dates across multiple weeks.