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What feature would be used to collect how many times users downloaded a product catalog?*Custom ReportEvent TrackingCalculated MetricsCustom Dimension

Question

What feature would be used to collect how many times users downloaded a product catalog?

  • Custom Report
  • Event Tracking
  • Calculated Metrics
  • Custom Dimension
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Solution

Event Tracking would be used to collect how many times users downloaded a product catalog. This feature in Google Analytics allows you to record interactions with elements of your website such as downloads, video plays, ad clicks, etc. Here are the steps to set it up:

  1. First, you need to add a piece of JavaScript code to the item you want to track, in this case, the download button for the product catalog. This code will send an event hit to Google Analytics every time a user clicks the button.

  2. The JavaScript code should include three values: category, action, and label. The category could be "Product Catalog", the action could be "Download", and the label could be the name of the specific catalog.

  3. Once the code is in place, you can go to the "Behavior" section in your Google Analytics account, then "Events", and "Top Events". Here you will see the data for the events you are tracking.

  4. You can create a custom report to view this data in a more organized way or set up an alert to be notified when a certain number of downloads has been reached.

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