Which stage of the marketing funnel typically involves tactics such as content marketing, social media engagement, and lead generation?

The stage of the marketing funnel that typically involves tactics such as content marketing, social media engagement, and lead generation is the "Awareness" stage.

Here's a step-by-step breakdown:

1. Awareness Stage: This is the top of the funnel where businesses try to attract the attention of potential customers. The goal is to increase brand visibility and recognition. Tactics used in this stage include content marketing, social media engagement, and lead generation. These tactics are designed to attract potential customers and make them aware of the brand or product.

2. Interest Stage: Once potential customers are aware of the brand, the next step is to generate interest in the product or service. This can be done through email marketing, targeted advertising, and other forms of direct engagement.

3. Consideration Stage: In this stage, potential customers are considering whether to purchase the product or service. Businesses can use tactics such as product demonstrations, customer testimonials, and detailed product information to help sway the decision.

4. Conversion Stage: This is the bottom of the funnel where the goal is to convert the potential customer into a paying customer. Tactics used in this stage include sales calls, discounts, and other incentives to make the purchase.

5. Retention Stage: After the purchase, businesses aim to retain the customer and encourage repeat purchases. This can be done through customer service, loyalty programs, and regular communication.

So, to answer your question, the stage that involves content marketing, social media engagement, and lead generation is the Awareness stage.