Which of the following is the first step in the social marketing process?Group of answer choicescommunityamplificationengagementfan acquisition

Break Down the Problem

1. Identify the options provided: community, amplification, engagement, and fan acquisition.
2. Determine the context of the social marketing process to find the correct first step.

Relevant Concepts

1. Social Marketing Process - A framework that involves understanding and addressing social issues through marketing strategies.
2. Key stages usually include market research, target audience engagement, strategy formulation, and implementation.

Analysis and Detail

1. Community: Typically, building a community is a significant step, but it usually comes after establishing awareness and engagement.
2. Amplification: Amplification refers to enhancing visibility and reach, which is usually a subsequent step after initial engagement.
3. Engagement: This involves interacting with the audience to capture their interest and gather insights, often considered an essential early step.
4. Fan Acquisition: This focuses on acquiring followers or fans, which generally happens after engagement strategies are set in place.

Verify and Summarize

Based on analysis, "engagement" is the first step in the social marketing process, as it lays the foundation for subsequent actions through interaction with the audience and understanding their preferences.

Final Answer

The first step in the social marketing process is engagement.