Provide two (2) examples of how e-commerce has changed the marketing of goods and goods and services?

Global Reach: E-commerce has enabled businesses to market their goods and services globally. Before the advent of e-commerce, businesses were limited to their geographical location. Now, with the help of e-commerce, businesses can reach customers all over the world. This has not only increased the customer base for businesses but also intensified competition.

Personalized Marketing: E-commerce has also changed the way businesses market their products and services by allowing for personalized marketing. With the help of data analytics, businesses can now understand the buying behavior of their customers and tailor their marketing strategies accordingly. For example, if a customer frequently buys books from an e-commerce website, the business can send them recommendations and offers on books. This personalized approach not only improves the customer experience but also increases sales for the business.