using local examples in kenya to support your answer discuss atleast seven categories of e commerce business

E-commerce, also known as electronic commerce, refers to the buying and selling of goods or services using the internet, and the transfer of money and data to execute these transactions. In Kenya, e-commerce has been growing rapidly due to the high penetration of internet usage. Here are seven categories of e-commerce businesses in Kenya:

1. B2C (Business-to-Consumer): This is the most common e-commerce model where businesses sell to consumers. An example is Jumia, which is an online marketplace for electronics, fashion, and more.

2. B2B (Business-to-Business): In this model, one business sells to another business. Alibaba is a good example, where Kenyan businesses can buy goods directly from manufacturers.

3. C2C (Consumer-to-Consumer): This is where consumers are in direct contact with each other. OLX Kenya, an online classifieds platform, is a good example.

4. C2B (Consumer-to-Business): In this model, consumers offer products or services to companies. An example is Ajua, a customer feedback platform that allows businesses to collect customer feedback.

5. B2G (Business-to-Government): This is where businesses sell products or services to the government. An example is Safaricom, which provides telecommunication services to the Kenyan government.

6. G2B (Government-to-Business): This is where the government provides services to businesses. An example is the eCitizen platform, which provides government services to businesses and citizens.

7. M-commerce (Mobile Commerce): This is the buying and selling of goods and services through wireless handheld devices such as smartphones and tablets. An example is M-Pesa, a mobile phone-based money transfer service.

These are just a few examples of the types of e-commerce businesses in Kenya. Each has its own unique characteristics and advantages.